Gumbo Shop

I am at home on the computer and did some work to the Gumbo hop menu design. I worked on this in In-design and I imported my text from the subject forum. It was very annoying at first because I had to re format the entire text word for word one line at a time which hurts my eyes as I feel a big serve of confusing dyslexia coming on where everything is in one big block. Its amazing how it makes allot more sense when you start breaking the information up into sections it’s a bit hard to take when it is one big paragraph.

I aligned all of the text to the left and witched off the hyphenation box. I changed the text size and made all the headings in capital letters and I also made all the headings blue and the rest of the writing black. I aligned all the prices on the wine list to the right hand side and made sure it wasn’t too close to the rest of the text. It took longer to divide that text than I thought. I guess that’s just another problem worth solving.

I kept this design very simple in fact I don’t think it is complete at all but is tidy and clean anyhow. I’m running out of time to do anymore work on it so I decided
to leave it how it is.

Below I have a few images of the menu. It is the first three pages so here they are.

Overview page 3

Here is the final page of these notes.

The bus and Van

The design on these is important for it is advertisement on wheels. The design on these vehicles is something that could be broadly recognised in the community and will be viewed by many. These have the secondary graphics is modified in the way that the design can work with the shapes and dimensions. This is also accompanied with the logo and web address on the side of the bus and van.

The pantone colour selection

The colours used in all of these designs are pantone solid coated colour. It is important to keep a record of this in case of further changes to the designs. It can be used as a reference for both the designer and the client. Another good reason for this is for printer purposes. The colours included are:

Pantone black C, Pantone 274 C, Pantone blue 072, Pantone 2716 C, Pantone 2707 C, Pantone Hexacrome Yellow C, Pantone 100 C, Pantone 431C C, Pantone 430 C, Pantone 427 C.

Accompanying fonts

The fonts are also important to keep a record of as well as the colours due to the fact that they are vulnerable to unexpected or unwanted changes under certain circumstances. The fonts used in these designs are very commonly used and are considered to be quite standard. This has been done for the simple reason that there will be allot fewer

complications and unwanted changes that could be possible in the future. This also makes the type more printer and designer friendly.

The fonts used include: Arial rounded MT bold/regular, Century gothic/bold and

regular, Myriad/Roman.

Preliminary work

The preliminary process work is significant in the way that it is the process that all of these designs have been through over time in order to create a good end result and it is also part of what developed the themes and personality of the designs. It also allows there to be more flexibility in the way that there are many options to work with.

PowerPoint presentation blog

Well now that I have the whole thing pieced together I started making a PowerPoint slide show with my work in it. I decided that I didn’t want to make the presentation complicated at all so I made a basic one with my images displayed on the page. I started with the title page and then I just worked through the rest of the images gradually and just centred them in the middle of the page. This includes my type, colour picker and I also put my preliminary stuff in there as well to show some of the process that I went through. I originally was going to do a flash presentation but no I thought I would do it in PowerPoint instead because I though if I’m going to keep it simple then use a simpler program.

Well I’m going to wrap this one up for now because I haven’t had a coffee for ages and yeah I’m hanging for one to so bye.

overview page 2

Here I have the second page of my design overview and desription with an image included.

The secondary graphics

The secondary graphics is what helps bring out a personality and a consistent theme. This is used so that Rings of Saturn can be easily identified. With these designs the support graphics consists of several pantone colours and a series of vector shapes. The shape has a curved path, which has a subtle but noticeable way of resembling the Rings of Saturn on its own.

Business card designs

The business card has the logo slightly off centre and has the secondary graphic curved around the left hand side. The logo is very bold so this gives the design a smoother feel, which takes away from possible harshness. The text is justified to the centre of the card and the font size is size seven. As well as having the final design for this there are several other card options presented that are similar which appear to be almost equal in their success design wise. This will allow for further expansion and adjustment if necessary.

Letterhead

The letterheads design has a similar theme and character as the business cards but is adjusted to suit its purpose. Included are the logo, the address and phone details with other important information, and a sample letter.

Outdoors sign

This is based on the same concept as the letterhead, which includes the logo, the graphics and information details such as trading hours. The sign’s intended materials for production includes: The frame work made with a cast iron and aluminium frame and bass, The secondary graphics airbrushed on using metallic and enamel paint. The logo and the information are to be printed on by a sign writer along with the original airbrush work design.

Colour picker and list of type

I went into the jack cross centre this afternoon because I went to the morning class instead so I went in there for the whole afternoon. I needed to do some print outs of my work so far to see what they look like. I did notice some things that needed fixing like on my business cards I found that the font and the logo was too large and I remember doing that in the last assignment so I fixed that one up. In my letterhead the font was too large where the address details were and it was too far over to the right as well,

Once I did all of that I started work on gathering up the Pantone colours that I used while working on my projects. I put both a colour example with the technical description of what it is and made a colour picker.

I did this same process with the fonts that I used. I decided to stick with standard types of font to avoid complications with it opening with different applications. I opened a illustrator file and made some font examples by looking for them in the list.

Here I have the images of what I did with the collection of my fonts and my Pantone colours.

Overview for Rings Of Saturn Publishers

Here I have text for the overview and description of my designs in relation to the corporate identity theme. This describes the purpose and gives and overview of the things I have done and states the purposes of what they are for. Included is an list of my designs. With these notes I arranged them in illustrator with some graphics to make it much more interesting to look at and to make the written description an actual part of my design work. At the bottom of the page I have an image of what it looks like completed.

Corporate identity for Rings Of Saturn Publishers

Overview

This is a corporate identity for the new Sci-Fi publishing business Rings of Saturn

publishers which is run by a husband and wife team Judy & Brian Anquist. This identity for the title Rings of Saturn is designed to reflect an image and personality of the business through the following design work especially created to suit company needs. The identity has been created with design work, which features the following:

Corporate Logo

Greyscale of the logo

Secondary graphics throughout designs

Business card designs

Business cars greyscale

Final business card

Final business card greyscale

Letterhead design

Outdoor sign design

Bus and van design

Pantone colour selection

Accompanying font that supports the design material

Supporting page with fonts used

Preliminary process work

Corporate Logo Design

The main logo design has pantone colours, used, which are blue and yellow, and the accompanying font is also blue. This logo is made up of a blue rectangle and an image of a circle with a spiral surrounding it, which clearly resembles a simple and easy to recognise image for Rings Of Saturn using colours that are bold and contrasting for the eye to see which is important for the logo’s success. The colours were also carefully selected so that it can be viewed successfully as a greyscale image. It has been presented in four different sizes so that the logo can work when scaled differently.

Letterhead and sign

Well it’s another day and another blog. Today I decided to finish off my letterhead and my sign part of the project. It took me a while to get going today because it is just full of every distraction under the son like people knocking on the door for example. Yeah I love visitors allot of the time but today isn’t a good time.

With my letter head I wanted to keep a theme happening so I used the secondary graphics in the background that I was using in my business card and find a way to get it to work together and all of that.

I did my sign using exactly the same concept for simplicity sake as well as keeping the theme. I imported the text from my email and worked with that as well after I got my basic layout happening.

Well that’s enough for today so here are the images of letterhead and of my sign.

Title page blog

Today I have plenty f catching up to do I had an assessment this morning for another class and I did allot of work on that assignment for the last week but there is still plenty of work left to do so I better get cracking over the next week because I am starting to get a little bit behind gradually. I better sought out what needs doing over the next few days and really get my self organized. I think I will be getting the later bus home tonight.

Well I have done allot of the things needed here so I decided that I would put together a title page for my Rings of Saturn with the logo on the front. I once more based it on my letterhead design with the secondary graphics.

I went and bought a folder for my design stuff because I knew there was no way I was going to get a book made of it on time because I will be finishing some stuff on the weekend and it’s the long weekend and heaps of the shops will be shut and shit. It will be a hassle. It will look nice though just the same.

Well I need to get onto some more work and start organizing what I’m working on for printing so here are the images of my title page and the back page.

Van and bus work

Man I found it really hard to get up this morning as soon as I exposed my face to the world it felt so iced out it was cold and my blankets weren’t doing the job properly either. It was so cold I hated it and normally I like it not today I’m afraid. Unfortunately I had to get my sorry arse out of bed because there was just too much shit to get through man I hate the mornings I reckon mornings are the hardest part of facing a day.

Well it’s not a good day to be outside because of the rain today so I started working on my bus and van idea for The Rings of Saturn. I had an idea in mind of how I was going to modify the secondary graphics that I made to try and get it to work and it was just how I expected it to be a hassle. It was one of those things where you get stuck on the one thing for like ages before you can move on to the next step. It’s a situation that takes a long time to resolve.

I got stuck on trying to get my graphics to fit into the outside shape of both my van and the bus I got a nice flowing thing happening with the vector shapes and the colour scheme was ok. I eventually got the shapes to work by creating new shapes and mucking around with the path finder for ages but I got there in the end so cool.

Any way here are the images of the Van and bus.

saturn Bussiness cards

Well I decided to start some work on my business card today. I opened an illustrator document in the size of a business card and imported a copy of my logo. I started by resizing my logo duplicated it several times and looked at it at different sizes to see weather or not it was too large or small compared to the size of the business cards size. I then positioned the logo on different parts of the project to see what would work the best.

I then imported the text that I needed for the card. I displayed the text in various kinds of ways to also see what would look more successful. I looked at different fonts and sizes and experimented for a while with those for a while. I wanted to find a font that wasn’t to complicated as a matter of fact I wanted to stick to something that was pretty standard that wouldn’t conflict with my logo.

I then looked at how I needed to come up with some secondary graphics to give my idea a proper identity that could be used as a theme throughout my work. So I started to make shapes in illustrator and I experimented with the path finder to get the necessary clipping on the edges to fit my project space for the card.

I came up with a pattern and colour scheme that I really quite liked and I was really happy with it. I came up with a series of curved shapes that fit inside each other and scaled at different sizes. The shapes were subtle but a kind of obvious that it does resemble the rings of Saturn in the background. I then looked at the different colours that I could use Pantone colours of course. I came up with four business cards all varied from each other colour wise to see which one was more effective. I think I will end up going with the one with the three colours in the secondary graphic which consists of two different types of pantone blue and a Yellow. With the text I used Pantone black and another type of blue.

I also made another copy of my business card and made a greyscale copy to see how the colours will look in comparison to each other and compared to the logo as well.

I’m really happy with my secondary graphic I actually think that my secondary graphic is stronger and more successful than my logo. It’s making my logo look slightly bad, oh well.

Well that’s enough crapping on for now, getting thirsty. I put the image on here of my four varied business card including my final idea and I have put the greyscale copy on here as well.

The Final logo Idea

Well I have done a lot of work playing around with many different ideas over the last few weeks or so. I think that now I finally decided what Logo I want to use. There is one logo that I did that I really Liked and I really enjoyed working with that Idea but I didn’t end up using it because I struggled to resolve the issue I was having with the text been far too long compared to the image so that disappointed me a little. So I decided to go with a logo that I made that didn’t have that issue.

The final logo I came up with is an image of a round ball resembling Saturn with a spiral shape resembling the rings of Saturn spiralling around the ball shape. I had great difficulty getting that Spiral to look the way I wanted it to but it was ok in the end. The text was below the box on the outside. With all the work that I have done I feel that this logo was more viable and stronger than some of the others.

With all of my logos I used pantone colours and in this piece of work the colours I used are: Pantone blue 072 C and Pantone Hexacrome yellow. I only used two colours with this logo design.

I separated the logo into a separate project and scaled it at four different sizes so that it can be viewed to see what that would look like. I also made a greyscale copy of this as well.

The main critical analysis that I would make is that the stroke on the spiral shape slightly changes shape and size when scaled differently but still looks ok though so it’s not too bad.

Well I think that is enough blabbing for now I have a copy below of my final logo at different sizes and I have the grey scale version as well.

Reading for week 7

Well in This I had a look at the love marks website the future beyond brands. I can imagine that could possibly happen one day. The world will so branded to the point that they are just not powerful enough anymore and we may need something more powerful than brands so I imported this section at the start of the site that got my attention in particular.

Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, fries are always crisp, dishes shine.

A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?

Love marks are for the highest level companies and products and it would be something that has to be earned which involve companies with the highest level of performance that could go beyond customer expectations to get the best results and an outstanding reputation. Well that’s my brief description about that here is the link below.

http://www.lovemarks.com/index.php?pageID=20020

Logos greyscale

Well after doing a fair bit of work working on my logos I had that tendency which is typical of me to go straight into full blown colours with y designs instead of starting out using black and white. So I thought that because I rushed ahead of my self like I often do that I would have a second look at all of the ideas that I have come up with so far and have a look at them in black and white and in greyscale. I was actually surprised because I thought that with a lot of them the shades of grey might not be strong or bold enough in the form of greyscale. I thought that I would need to go back and do some serious editing to the colour scheme because I needed them to look equally as good in greyscale. It wasn’t as bad as I thought because some of the logos needed changing but most of the ones that I really liked didn’t need any big changes only subtle things.

The logos I used to do this were the some of the ideas involving rings accompanied by text and some of the logos that were inside coloured boxes. The colour schemes didn’t work out too bad in greyscale considering I actually did them in colour first.

One of the logos I had inside a box that had a subtle colour scheme and had the text inside the box with the logo turned out pretty sad in greyscale which I was expecting too happen. The colours all looked very similar too each other and it really didn’t stand out at all really. The text was very hard to read and it looked like it had all the life sucked out of it completely. At a small scale it looked extremely vague.

Well I think that pretty much wraps it up for today’s blog because I’m hanging for something to eat. Below I have an image of my logos in greyscale format.

Experimental logos part 2

I imported some images off the internet to help me come up with some ideas to work with. I used a couple of images of Saturn and vectorized them in illustrator and started experimenting with the shape and colour I came up with some good Saturn like logo images that would suit rather well. One of these was really easy to work with because the original internet picture that I used was really simple and only consisted of a few colours. I came up with the logo of a simple Saturn log accompanied by text. It was good but it didn’t feel like it was quite resolved or finished.

I came up with this idea of the logo with rings on a slanted angle but then I duplicated the logo and reflected it in the opposite direction and overlapped it over the top of the other copy whilst facing the other way and it created multiple rings with a planet in the centre of it all. I then added blue text and I changed the image to the same colour as well. It looked good in the end but I didn’t end up wanting to use this logo in the end because I thought it could be a little confusing for some people and the image also looked to clattered when viewed at a small scale.

Then I went back and came up with more ideas involving rings surrounding a planet and these were quite fresh and different to the ideas I came up with previously. With these new logos that I came up with I decided to make a number of different coloured boxes and placed some of the images I made inside them to see how it would look and to see weather it made the logo designs look stronger or weaker. I then continued to vary the colours of the logos and the boxes accordingly to see if it gave them a bolder impact.

After this I started adding text to go with them. At first I tried putting the text inside the box with the logos but then I realized that because of the colour sequence I was using the text will look to vague when it is looked upon on a much smaller scale. So I then put the text underneath the box just on the outside and I think that made the text work well with the image.

I have a below some logo designs that I have been working with in illustrator. I eventually had to separate some of my designs into separate projects because I was working with far too much at once on the one page.

Rings of Saturn Logo Experiments

Well I sure spent a lot of time working on logos today I actually got a lot more done than I was expecting considering I had a pretty slow start this morning. I kind of didn’t know what to do with this topic at first and my logo ideas weren’t really going anywhere at first. I must have been in the right frame of mind today because I kept on coming up with new ideas all the time. It was like one thing leading to another sort of thing.

The first idea that I came up with was just a basic round planet like ball surrounded with several circles that gradually get larger around each other. I played with this idea for a while only using black and white. I then added some colours to see how it would look. The idea was interesting but I don’t think it was quite strong enough in the end.

I then came up with another idea and this one was an idea involving more experimentation with rings. One of these was simply rings looped on to each other on the sides in a row. This started in black and white as well. I then added colour to it, bright colours at that. It looked ok but then I realized that if I moved the two end rings underneath the first three rings that it would almost be identical to the Olympic Games logo. I started changing it by adding fill rather than just using stroke and changing the colours around and I also tried overlapping the rings in a different combination of ways but it looked a little like a slinky. Oh well it was fun but.

I made a quarter of a circle with rings inside it. I then experimented with colours and text. At first some of the colours looked a bit rainbow and one of the variations looked a bit too much like a radiant sun. Then I came up with a combination that I quite liked by deleting a couple of in-between sections of the logo and found a good colour scheme. The next challenge I had was the Rings of Saturn publisher text that needed to go with the logo. The text was just far too long for the logo and it didn’t matter where I put it, it just would not work. I got the colours and sizes to match the logo and establish a relationship between the text and logo and that worked but I couldn’t escape the problem that the text was just too long compared to the accompanying image so I thought I would give that one a break for a while.

Oh well I think that’s enough blogging for now it’s kind getting late so I will continue this logo discussion later Seya.

Rings of Saturn Internet search

Well I’m feeling pretty fresh out of ideas at the moment. I think its because it is the start of the term and I just haven’t got into the swing of things coming back from the Easter break and all. I found it a bit hard to concentrate in class the other day because I kind of felt like I was only just starting to wake up from a very deep sleep and felt a little fuzzy.

Oh we just went over everything that has to be done this term and had a quick run down again on the assessment sheet and the subject outline. I think it should be a bit easier this time anyway because it’s a pretty similar assignment to last term except it should be better than the last one that’s all.

Today I did some browsing on the internet to try and source out some ideas for my project I had a look at images that had pictures of Saturn on it with rings and had a look at what I might be able to do with them to see if I can create something from it to help make my logos.

I had a look at images based on publishers to also see what they came up with. Well I think those images give some ideas of what to do colour wise. I like the ones that have bright bold colours but I don’t know how they would go for printing though.

Well here are some of the images I used below I better go now dinner is in the
oven and I better keep an eye Seya.

A process description

A process description

I went through many evolutionary changes with my logo stuff at first I did not feel quite sure what to do with the logo so I started experimenting with different ideas including doing black and white roughs that I did. I did lots of logos that were similar to each other but I narrowed things down so that I was only working with a few ideas and worked with those.

I ended up with a logo that I am reasonably happy with the blue ball with white stripes that join at the bass and expand into different directions resembling branching out from one place to the rest of the world. The blue colours resemble the skies above. I used a pantone orange gradient theme in a lot of the design work which resembles the colours of the Australian desert which I thought would go well.

I feel that the end result of my ideas and processes that I went through while developing this work only made it half way. I think there is a lot more that could have been done to fully involve my design ideas and structure I think it is still partly in the experimental stage where the ideas and planning are still growing into a final product. It took me about three weeks of development as well as doing research to look for ideas To resolve my logo product.

In this exercise I did enjoy working with a structured process where you come up with the proposal, the logo, the logo presented on other items as well as on paper by it’s self but in the form of business cards, letter head and on transport items. This is something that will happen in the design world for real so I feel it is important to know what your logo will look like on different items. It is also good to keep a record or colour swatch of the different range of colours used.

When experimenting with type on a separate page none of those ideas were functionable for use in my logo but I was learning about some of the different ways to manipulate type.

The final flash presentation was a little bit of a disaster to make and didn’t end up being my most creative of work but I learnt from it so that is the main thing.

Airport written proposal

Berrima Airport Proposal

Berrima International airport is the new and innovative way to connect people from all around to different parts of the world. This airport is being designed to provide a service to those who are not near to Sydney or Melbourne; this will help link people to places far and beyond.

The logo that is being presented in three sizes has been displayed as a pantone blue, white and black Logo which resembles the connection of people from one place and sending them to all different parts of the world.

There is also a gradient orange theme, which is used on some of the business card ideas provided and on the design with the truck and bus. Which is aimed to resemble the origan of the Australian desert colours. The blue theme of the logo resembles the blue skies that are beyond.

The letterhead, business cards, truck and bus logo all share a common theme with the colours Pantone orange 021 c and pantone blue 534 as well as black and white.

There are several other experimental ideas and processes that I have been through and created to come up with results. Such as black and white rough logo and text ideas as well as experimental business cards and experiments with typography on them which assisted the process leading to end results.

The success that is intended in these designs is to provide a logo and colour scheme that will be effective Australia for advertising and future commercial campaigns in order to get the response to this airport that would be desired from the community.

Flash presentation 2

Today I for thought I will blog on with some more stuff about my flash presentation and what I did was take some screen shots on my computer of the presentation in flash it's self and saved them as jpegs from Photoshop so that I can stick them in blogger to see direct process of the work. So here they are below in order from pages 1 to 9.

In the images below there is a display of the work in flash containing the images themselves, buttons, the information in the key frames and the layers that I worked with etc

Flash presentation

Well I had a shit of a time getting this flash project to work that’s for sure. I gathered the work that I did during class and saved them all for web. I then used them in a flash presentation for something different. Well I did this a couple of times before but that was like ages ago. So I found some old notes tat I took which was a shit because I couldn't find the notes that I wrote down at first which annoyed me so badly because I like desperately needed them.

Well I found what I was looking for eventually which was a relief. I started experimenting with a couple of very simple background ideas in Photoshop and saved it for web to use in my flash project. I then opened all my work in illustrator and started saving that for the web as well but I did a fair bit of touch up work to my logo, cards and letterhead and all of that sought of stuff.

Then I opened a flash project and imported all of my images and put them into the key frames where I wanted them. Well before to long my next very annoying hurdle came along. I made some simple buttons and I got them to work fine but then I couldn't remember how to do the action script properly. This pissed me off for hours because I did it before and I had most of it right but there was obviously one or two simple steps that I just could not remember and it was annoying. After all of that drama I eventually figured out why my buttons weren’t working and it was something so simple of course.

In the end I had a working project but it's certainly not what I regard as a fine work of art because the technical difficulties that I had strangled my creativity. I actually think it turned out pretty crappie after all of that but I don't have any more time to work on it much between now and when it has to be handed in. OH well at least it works. I also couldn't remember the size that the project should of been so it's a little off the screen and looks dodgy. Some of the images pixilated a little bit too because I saved as them as jpegs which made them look shit. Well not everything in life turns out right.

Well below is my Photoshop background. With this I just used a coloured background and added a filter to get the clouds affect.

Reading for week 5 thinking with type

This reading was of particular interest to me because I personally find sometimes that in my own graphic design work that working with type can be the hardest and most challenging. I was always good with working with images because I’m an artist that sees the world very visually. It's hard you know because I can do a reasonable job with type but most of the time it is not as good as my images. It would be nice to do some really outstanding work dedicated to doing really cool stuff with type.

This site is one that I will bookmark for the same reason as it's purpose which is to help assist people with their design work. Text is sometimes overlooked in the way that it is looked at according to it's importance when in fact it does have quite a role to play which is equal to the relevance of images.

http://www.papress.com/thinkingwithtype/

I think it is good how this site has tutorials to work on such as working with different fonts and styles. It has handy exercises for working with type in a grid.

What got my attention were some of the posters which had a combination of brilliant imagery combined with type in an interesting way such as the ones below. I just think that the type in these images hasn't just been treated like words because it is doing allot more than that but in fact it has been treated like proper art forms and has been worked with to be made extremely interesting the same way you would with pictures. To me that is far from boring.

Logo on a car and bus

Here I did the exercise of putting the logo on the side of the bus and car. It was pretty simple considering what it was but I had fun with this simple task. I enjoyed using gradients to fill in the spaces and I just chucked the logo on but then I thought hang on that doesn't look great there and got pickier. Again I used the orange gradient theme with the blue to match the logo and stuff.

I started thinking of a way to present my work for the assessment. I think I’m going to do a flash presentation with my work in it and explain it to the class as I present the images. This saves the hassle of showing images separately and have it be a total pain in the arse by changing windows all the time.

I found a website that has murals and logos on the side of cars and stuff. I thought I would put the link in considering the relevance of it so here it is.

http://www.billygrahamscamaro.com/pages/2/index.htm

Finalizing of the logo

Well I had a look at my airport logo many times over and I think the final product is pretty much established. Although I went through quite a few different Ideas to get the one I have which turned out to be one of the more simple ideas in the end but more effective.

Below I have some images of how this progressed and developed over a period of time by doing the different exercises from class.

One of these images is a colour chart that I have used in my logo using pantone colours. I ended up using blue, black and white in the final product which is kept simple.

The second image is of my logo displayed in three different sizes Large, medium and small. The idea is simply a circle shape with white stripes that are joined at the base and branch out in different directions. This resembles international flights going to different locations of the world so to speak. The image is accompanied by text to match suitably to the image. As far as my final logo is concerned I am reasonably happy with this result as an end product.

The third image is a black and white one which I used in one of my earlier blogs. It is the evolution stage of my logo design before I added colours to the image. I experimented with different images and ideas to get a feel for a future idea that would develop.

The picture at the bottom is of experimental ideas in regards to type only. I was just looking at different fonts that I could use to gather ideas for the accompanying font to match the image. Most of the ideas I gathered with this are totally unfunctionable but I was learning about what I could do using some of the tools in illustrator and used the text as my target to experiment with.

Business cards in progress

Hi today I decided to upload some images of some work that I have done towards my assessment. I did more work in regards of the business cards and the letterhead I have pretty much come up with the final product for the logo which I have changed a fair bit and wanted to keep it relatively simple.

Below I have an image which is a group of business card ideas that I came up with I experimented with different images and background colours as well as looking at different ways of laying out the text and putting the logo in different positions. Some of these I think are ok but I think a couple of them are more effective than others.

I tried using different coloured backgrounds but for some reason the orange gradient seemed to have turned into a theme through experimentation.

I did work on the letterhead as well but I don't feel quite sure that I have resolved it really but this is an example of the orange gradient theme that I had in some of the business cards.